Anthony Furia
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Biometric Bias

Project Description

Biometric Bias is an Artificial Intelligence (AI) project that questions our increasing reliance on machine-based decision making by demonstrating the consequences of AI when trained on inherently biased data.

Developed for the Ontario Science Center’s annual Tech Art Fair, Furia and a team of three other creative industry professionals developed and trained an AI on The Chicago Face Database — a research study data-set consisting of hundreds of photographs of peoples faces that had been subjectively rated by over one thousand participants who took part in the study (ratings included how threatening, attractive, trustworthy, happy, and depressed the people in the photographs looked). The Biometric Bias AI first analyzed extensive facial measurements and physical properties of the photos, then correlated this data with the ratings of the biases of the participant study. A web application was then developed so that attendees of the Tech Art Fair could interact with Biometric Bias by standing in front of a digital screen and have their facial data analyzed through a webcam in order for the AI to make assumptions about them based on the ratings of similar faces from the data-set.

Over 15,000 people interacted with Biometric Bias over the course of the three-day event, provoking much thought and discussion concerning the implications of AI built on biased data-sets (whether conscious or unconscious) as we transfer more and more authority from human intelligence to artificial intelligence.

Services
Visual Brand Identity
Digital Interactive Experience
Exhibition Design
Project Credits
Anthony Furia, Aaron Wong, David Nuff, Kevin Meric
Creative Direction
Aaron Wong
Project Lead, AI Architect, Back-end Web Development
Anthony Furia
UI/UX, Front-end Web Development
Anthony Furia, David Nuff
Design
Kevin Meric
Fabrication Design & Production
Anthony Furia
Design
Anthony Furia
Anthony Furia
Toronto
Design
0
Anthony Furia