The Honesty Policy

The Honesty Policy is a health and wellness blog dedicated to helping people take control of their nutrition, fitness, and overall well-being through DIY articles, tutorials, and other helpful resources.

The design of the wordmark was inspired by founder Dorota Taylor’s mantra of “honesty is in everything we do”. The colour palette of brown and gold (soil and sun) was chosen to emphasize the use of all-natural ingredients and the company's commitment to upholding a “gold standard” in trustworthy health and wellness information.

A series of illustrations based on the blog’s main categories of Body, Products, DIY, and Aromatherapy were designed to create a flexible and recognizable graphic system that could be used in the development of headers, page elements, and posts for social media channels.