xlab

xlab is an innovation lab dedicated to the exploration of multi-sensory applied research and technological development.

Driven by the belief that retail can create more memorable and meaningful experiences through affect and emotion, my work at xlab focused on exploring current, emergent, and near-emergent technologies combined with neuroscience and psychology research in order to develop mixed sensory experience prototypes designed for large-scale deployment in retail environments. These experiential prototypes included augmented reality (AR), touch-interactive digital products, the effect of scent and audio on emotion, hologram display technology, AI body tracking and visual recognition, projection mapping, and physical sensor interactivity.

The creative direction of xlab’s visual brand identity and website aimed to evoke sensory perception by integrating abstract visual forms, colours, and textures that represent the five major senses with the xlab wordmark.